Operator-Led Growth Advisory
The pathway from strategy to execution is where leadership teams rise or stall.
For more than a decade, we've partnered with leadership teams to build the revenue engines, operational readiness, and customer experience that let strategy take hold.
Strategy with conviction. Execution with ownership. Leadership that's human.
Who We Are
We've built what we advise.
RAC is an operator-led growth advisory firm. Our foundation is more than a decade of hands-on work inside PE-backed platforms — partnering with leadership teams to build revenue engines, strengthen operational readiness, and raise the customer experience across dozens of brands and multiple institutional transactions.
That experience doesn't sit in a slide deck. It shows up in how we diagnose problems, how we build systems, and how we hold ourselves accountable to outcomes. We've since applied that same discipline across home services and the trades — and industries well beyond — partnering with leadership teams nationwide.
We are not an agency. We are not outsourced execution. We work at the leadership level to make ownership real, decisions clear, and follow-through visible.
"Strategy is the easy part. Execution is where leadership teams rise or stall — and the ones that rise have built the muscle to hold the line."
— Rob Rotondo, Founder
The Difference
What changes when RAC shows up.
The leadership team stops having the same argument every month.
Priorities get trimmed to the two or three that actually move KPIs.
Every initiative has a name next to it, and the name is held accountable.
The weekly review becomes the operating heartbeat, not a status meeting.
Leadership stops spending Friday afternoons fighting fires that started Monday.
The scoreboard becomes the single source of truth, and the truth stops being negotiable.
The RAC Operating System
Four pillars. One integrated system.
Growth stalls when leadership isn't aligned on what matters. We get everyone on the same page before a single tactic is deployed. Clarity at the top cascades into execution everywhere else.
Leadership Alignment
Getting decision-makers aligned on priorities, ownership, and what success looks like before execution begins.
Marketing Architecture
Building the demand systems that feed sustainable, predictable growth.
Sales Infrastructure
Installing the sales process, cadence, and accountability that turns pipeline into revenue.
Operating Cadence
The weekly rhythm that keeps leadership in motion, surfaces blockers, and makes execution visible.
The Sequence
How we engage.
Fit Call
30 minutes. We'll talk through your business, your goals, and whether the conditions are right.
Summit
A deep diagnostic session with your leadership team. We identify the real constraints.
Sprint
90 days of focused execution. We build the systems, install the cadence, and drive accountability.
Review
We measure what moved, transfer ownership, and define the next phase together.
The Team
Senior-led. Built to partner.
Senior leadership on every engagement. That's the standard, by design.
We don't carry layers of staff that inflate the invoice without improving the outcome. Rob and Amanda lead every engagement directly — strategy through execution — and when the work calls for specialized depth, we deploy from a vetted partner network built over years of operating together. The result: senior judgment at every decision point, with the execution capability to back it up.
No two companies are the same. No two engagements are either. Whatever's standard for someone else isn't standard here.
Rob Rotondo
Founder & CEO
Operator, growth strategist, and advisor. More than a decade inside PE-backed platforms, building revenue engines, integrating acquisitions, and sitting at the leadership table when it mattered. Rob leads strategy and client direction at RAC.
Read Rob's story
Amanda Zindel
Chief Operating Officer
Amanda runs client delivery, operating cadence, and the execution discipline that turns RAC strategy into outcomes. She came up through the marketing agency world and has built her seat at RAC through the work itself — sharp, relentless, and trusted with the kind of responsibility most firms take a decade to hand over. The partnership we run is the reason RAC can do what it does at the altitude we do it.
Experience
Where we've done the work.
We came up in the trades. Not as observers — as operators who built revenue engines, integrated acquisitions, and scaled platforms across these categories. When we say we know home services, we mean we know what the dispatch board looks like at 7am on a Monday in July.
Companies We've Partnered With
Let's talk through where you are and where you're headed.
The fit call is 30 minutes. We'll learn about your business, your goals, and what's getting in the way. If there's a fit, we'll map out what working together looks like. If not, we'll tell you that too.